Is Your Website Working in the Modern Age of AI and Search?

Search is evolving quickly. In this webinar, we’ll demystify AI-driven search and show why many of the fundamentals that have always driven visibility still matter today. We’ll highlight common website missteps we see inns and resorts making such as thin or unfocused content, unclear page purpose, weak internal linking, and missing signals that help both traditional search engines and AI tools understand what you offer. In many ways, everything old in search is new again, with a few important differences worth understanding. This will be a highly practical session focused on action. We’ll walk through how NEIRA members can use free tools along with paid platforms such as Semrush, to evaluate their current search performance, spot opportunities, and prioritize improvements. Attendees will leave with a clear framework, real examples, and simple ways to assess whether their website is positioned to succeed in both traditional and AI-influenced search.