Spring Marketing Series
Get ready to learn, connect, and be inspired with NEIRA's Spring Marketing Seminars. Best of all? It’s FREE and 100% virtual. We bring you five dynamic speakers covering six must-see marketing topics, all designed to spark new ideas and deliver real value for you and your team. Whether you join solo or gather your crew, make plans to be part of it.
Check out the 2026 topics and register below.
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WEDNESDAY • APRIL 1 • 11:30 AM Content Creator Panel: Influencer Marketing for Hospitality Moderated by Marnely Murray
Co-Founder | Shored Up Digital Join Marnely for a live panel with three New England travel influencers sharing how hospitality brands can successfully collaborate with creators. Learn what works, what to avoid, and how to build authentic, effective partnerships. Featured Content Creators:
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From Check-In to Check-Out: Designing a Multi-Zone Guest Experience Presented by Alexandra Nolan
President | The Aroma Haus In 2026, luxury isn’t defined by marble lobbies or high thread counts. It’s defined by how a guest feels and what they remember. Every touchpoint, from arrival to guestroom, shapes perception and fuels brand loyalty. In this session, Alexandra will share how to create a strategic, multi-sensory experience that builds lasting emotional impact. |
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How to Win Local Search in the Age of AI Presented by Jack Giblin
Head of AI Search & Strategy | 829 Studios Search behavior is changing fast. Travelers are increasingly turning to AI tools like ChatGPT, Google’s AI Overviews, and AI-powered maps to decide where to stay, what to do, and which businesses to trust. If your business depends on local discovery and bookings, this session will help you adapt, compete, and stay ahead as AI reshapes search. |
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Is Your Website Working in the Modern Age of AI and Search? Presented by Ross Evans
Vice President | Redpoint Search is evolving quickly. In this webinar, we’ll demystify AI-driven search and explain why many core SEO fundamentals still drive visibility. We’ll highlight common website missteps inns and resorts make, such as thin content, unclear page purpose, weak internal linking, and missing signals that help both search engines and AI tools understand what you offer. In many ways, the basics still matter, just with a few important updates. |
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New England Outlook: 2026 Forecast & Key Projections Presented by Sebastian Colella
Managing Principle | Pinnacle Advisory Group A data-driven look at New England’s lodging market, reviewing recent performance trends, supply growth, and demand dynamics to frame expectations for the 2026 season ahead. |
THURSDAY • APRIL 2 • 2:00 PM
TUESDAY • APRIL 21 • 11:30 AM
WEDNESDAY • APRIL 22 • 2:00 PM
THURSDAY • APRIL 23 • 11:30 AM